In this episode, Pia talks to Sharon Weise-Nesbeth from HSBC as they discuss the benefits of using research data and peer insights as centrepieces of a marketing campaign to encourage and improve client engagement.

Sharon can be found here: https://www.linkedin.com/in/sharon-weise-nesbeth-8ba820a/

In each episode, Pia Gonzalez speaks to an expert about another useful and actionable idea for financial services.