“We use Powerful Ideas in Action as an extension of our marketing team. PIA’s expertise in financial services marketing – particularly in Capital Markets, Treasury and Security Services – has enabled them to deliver compelling and relevant content strategies that really moved the needle for our commercial efforts. As an extension of our team, PIA creates and delivers marketing and content strategies, and works with our other agencies and suppliers to ensure that all the messaging and efforts are harmonised and in line with our strategy. We like the fact that they are flexible and nimble, and able to help us from strategy all the way to campaign delivery. We have been happy and pleased with our engagement, and we continue to work with PIA on other strategic initiatives.”