Thank you for your interest in our research. In our report and webinar, we discuss how marketing content drives treasurers and CFOs’ to do more business with a bank or asset manager. We also present a framework to help you create marketing content that engages your clients throughout the sales process. This was developed from the findings of our global survey of 300 treasurers and CFOs, combined with our own financial services marketing knowledge.

We hope you find the information useful.