News and views
Begin conversations, boost conversions
Ideas and Action conducted a global survey among 300 treasurers and CFOs to understand their criteria for valuable content, and how this influences their decisions to purchase more from financial services firms. To find out how you can create marketing content that engages your clients throughout the sales process.
Taking the temperature on treasurers’ covid-19 response
Ideas and Action conducted rapid research among 100 treasurers and CFOs between 8th – 14th April to gain a snapshot of treasurers’ and CFOs’ priorities during the COVID-19 crisis and how they anticipate these priorities evolving over the coming 12 months.
Striking the right note: Building Resonant Propositions for Transaction Banking
We surveyed and interviewed over 300 CFOs, treasurers, and finance directors to find out what is truly important in selecting a transaction banking partner, and what banks can do to stand out.
The Content Marketing Conundrum
We surveyed and interviewed over 180 financial decision-makers from major corporations around the world to better understand the role that content plays at each point in their decision making. Download our research report here.
News and views
Striking the Right Note:
Building Resonant Propositions for Transaction Banking
Transaction banking has long been perceived as highly commoditised. Banks often describe their propositions in similar ways, making it difficult for clients to tell them apart. What is truly important to treasury and finance professionals in selecting a banking partner, and what can they do to stand out? We surveyed and interviewed over 300 […]
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The Content Marketing Conundrum
As financial services marketing professionals, we spend a lot of time, energy and resources in producing, curating and deploying content to engage finance decision-makers and influencers. But what do we really know about how they use all this information as they make strategic and day-to-day decisions?To find out, we surveyed and interviewed over 180 finance […]
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Podcast: Powerful insights-led marketing campaigns – with Sharon Weise-Nesbeth
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How corporates select transaction banks today and in the future
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Video: Finance professionals consider service provider credentials early
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Video: Topics that help treasury and finance professionals make decisions
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Video: The most valued forms of content
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Video: Understanding finance professionals
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If a lion could speak
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Beyond bottled water & detergent: Value propositions in financial services marketing
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Complements to Gender Diversity
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