Video: Finance professionals consider service provider credentials early

Finance professionals review banks’ credentials early in the decision-making process. Pia Gonzalez-Nazareno, CEO and Managing Partner, explains what this means for B2B financial services marketers developing content strategies.

For more content marketing insights, download a copy of our research report, the Content Marketing Conundrum.

Video: Topics that help treasury and finance professionals make decisions

We examined how treasury and finance professionals use content to inform their decision-making. The topics that they find most useful change as they work their way through the process from identifying a need for change, to assessing options, and making the final decision.

For more content marketing insights, download a copy of our research report, the Content Marketing Conundrum.