Podcast: Powerful insights-led marketing campaigns – with Sharon Weise-Nesbeth

In this episode, Pia talks to Sharon Weise-Nesbeth from HSBC as they discuss the benefits of using research data and peer insights as centrepieces of a marketing campaign to encourage and improve client engagement.

Sharon can be found here: https://www.linkedin.com/in/sharon-weise-nesbeth-8ba820a/

In each episode, Pia Gonzalez speaks to an expert about another useful and actionable idea for financial services.

Corporates: Fit for the future?

We are pleased to have worked with HSBC Global Liquidity and Cash Management (GLCM) to explore how treasury functions are getting ready to meet the demands of Industry 4.0.

We look at the ways in which treasury management is transforming, including the catalysts for change, and new technologies and techniques to facilitate the changes. We also identify some of the barriers to transformation, and how firms are getting themselves fit for the future through acquiring new skills and implementing various initiatives.

How ready is your treasury?

 

Video: Finance professionals consider service provider credentials early

Finance professionals review banks’ credentials early in the decision-making process. Pia Gonzalez-Nazareno, CEO and Managing Partner, explains what this means for B2B financial services marketers developing content strategies.

For more content marketing insights, download a copy of our research report, the Content Marketing Conundrum.

Video: Topics that help treasury and finance professionals make decisions

We examined how treasury and finance professionals use content to inform their decision-making. The topics that they find most useful change as they work their way through the process from identifying a need for change, to assessing options, and making the final decision.

For more content marketing insights, download a copy of our research report, the Content Marketing Conundrum.