Finance professionals review banks’ credentials early in the decision-making process. Pia Gonzalez-Nazareno, CEO and Managing Partner, explains what this means for B2B financial services marketers developing content strategies.

For more content marketing insights, download a copy of our research report, the Content Marketing Conundrum.

We examined how treasury and finance professionals use content to inform their decision-making. The topics that they find most useful change as they work their way through the process from identifying a need for change, to assessing options, and making the final decision.

For more content marketing insights, download a copy of our research report, the Content Marketing Conundrum.

 

Treasury and finance professionals see a time, a role, and a place for all forms of content – short, long, or delivered face-to-face, explains Ideas and Action’s Pia Gonzalez-Nazareno.

For more content marketing insights, download a copy of our research report, the Content Marketing Conundrum.

Our research shows that around the world, there are consistencies in the ways senior finance professionals consume content. Watch Ideas and Action’s Pia Gonzalez-Nazareno and Jared Colby explain in this short video.

For more content marketing insights, download a copy of our research report, the Content Marketing Conundrum.