Strategic Marketing Planning
Our proprietary approach to proposition, messaging and marketing strategy development helps you deliver integrated programmes that meet business objectives and drive results.
Understand your audience and develop a cohesive marketing approach with consistent messaging across multiple client touchpoints across regions, sectors and products.
Our planning methodology is underpinned by current research, an analysis of key data points, and our experience of working across the industry. Plans are developed in close collaboration with key business stakeholders through internal workshops and interviews.
- Vision, Mission & Proposition development
- Situational analysis
- Customer segmentation & persona mapping
- Market positioning & messaging
- Key account acceleration programmes
- Industry and sector opportunity assessments and commercialisation plans
- Development of bespoke methods to measure marketing performance