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Striking the right note: Building Resonant Propositions for Transaction Banking

We surveyed and interviewed over 300 CFOs, treasurers, and finance directors to find out what is truly important in selecting a transaction banking partner, and what banks can do to stand out.

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The Content Marketing Conundrum

We surveyed and interviewed over 180 financial decision-makers from major corporations around the world to better understand the role that content plays at each point in their decision making. Download our research report here.

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Video: Finance professionals consider service provider credentials early

Finance professionals review banks’ credentials early in the decision-making process. Pia Gonzalez-Nazareno, CEO and Managing Partner, explains what this means …
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Video: Topics that help treasury and finance professionals make decisions

We examined how treasury and finance professionals use content to inform their decision-making. The topics that they find most useful …
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Video: The most valued forms of content

Treasury and finance professionals see a time, a role, and a place for all forms of content – short, long, …
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Video: Understanding finance professionals

Our research shows that around the world, there are consistencies in the ways senior finance professionals consume content. Watch Ideas …
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If a lion could speak

The Austrian philosopher Ludwig Wittgenstein famously discusses in his 1950s book ‘Philosophical Investigations’ that ‘If a lion could speak, we could …
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Beyond bottled water & detergent: Value propositions in financial services marketing

During my time at the frontline of financial services marketing, I had often observed a distinct lack of differentiation in …
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Complements to Gender Diversity

Diversity of thought and approach is vital for marketing teams to generate innovative ideas and find new ways of implementing …
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